Nike × Apple
- Before
- Selling running shoes, one runner at a time.
- After
- A Nike sensor that talks to the iPod. Every iPod buyer became a potential Nike customer.
Free live session · John Chong
Your next 100 customers are already sitting in someone else's database.
In one free afternoon, John Chong (4,000+ events, 17 years) shows you how to find the businesses that already have your customers and turn them into partners who fill your room, your pipeline and your next launch.
calendar_monthMon 26 Oct 2026
schedule1:00–6:00 PM
location_onSetiawalk, Puchong
FREE · Only 20 seats
Reserve My Free Seat arrow_downward
John Chong
Co-Founder, Scalendo · 4,000+ events
Reserve your free seat
20 seats onlyMon 26 Oct · 1–6 PM · Puchong · No card needed
The world's biggest brands don't grow by shouting louder. They grow by borrowing someone else's crowd.
Starbucks × Spotify
- Before
- A coffee shop playing background music.
- After
- Spotify's music in Starbucks stores, and Starbucks loyalty perks inside Spotify. Each brand reaches the other's millions.
Uber × Spotify
- Before
- Just a ride.
- After
- Riders play their own Spotify playlist in the car. Uber gets a better ride; Spotify gets in front of millions of commuters.
"Fine for big brands. What about me?"
The same move works at any size:
verified_user
The insurance agent
Stops cold-calling and partners with two car dealers. Every new car buyer needs cover.
groups
The coach
Runs a free workshop inside a co-working space. The space gets value for members; the coach gets a full room.
directions_car
The car dealership
Stops buying leads and partners with banks, property developers and employers, who already serve people about to buy a car.
Same idea every time: don't chase customers. Partner with whoever already has them.
Reserve My Free Seat arrow_upwardSo why are you still selling alone?
If you're a business owner, coach or salesperson, your week probably looks like this:
- campaignPosting on Facebook and Instagram, hoping the right people see it
- forumWhatsApp broadcasts that get read and ignored
- phone_missedChasing leads who ghost after the first call
- restart_altStarting from zero every month, every launch, every event
It's not your effort. It's not your product. It's that every customer still depends on you, personally, finding them.
More posting won't fix it. More ads won't fix it either: costs keep climbing, and the moment you stop paying, the leads stop.
While you chase customers one by one, someone else already has them.
The bank
The gym
The accountant
The co-working space
The industry association
They're just not working with you. Yet.
Introducing the SPEF™ System
Strategic Partnerships×Event Funnels
A practical framework John has used across 4,000+ events to turn a handful of the right partners into a steady flow of customers.
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Borrow trust, not just attention.
Customers who come through a partner already trust the introduction, so they say yes faster.
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Fill rooms without starting from zero.
Five partners each bringing a few of the right people beats a thousand cold leads.
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Turn every event into sales.
A funnel that moves people from awareness to registration, from registration to attendance, and from attendance to buying.
autorenew
Build it once, reuse it for years.
The same system fills your next workshop, product launch, coaching programme or seminar.
Works for
Products & services
Coaching programmes
Workshops
Property seminars
Insurance campaigns
Memberships
Conferences
Consulting offers
The SPEF™ System in 4 steps
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01
Map
Find the businesses and communities that already serve your ideal customer.
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02
Match
Design an offer that makes the partnership a clear win for them, not a favour.
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03
Launch
Run an event that partners promote to their own audiences.
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04
Convert
Use an event funnel that turns registrations into attendees, and attendees into buyers.
5 hrs
What you'll walk away with
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Your partner shortlist: at least 10 businesses in your market that already have your customers
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A partnership pitch you can send next week, framed around what's in it for them
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An event funnel blueprint: the steps from first post to full room to sales
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A reusable distribution plan for your next launch, not just this one
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John's real examples from 4,000+ events: what worked, what flopped, and why
4,000+
Events
24
Countries
17 yrs
Experience
Your trainer
John Chong
Co-Founder of Scalendo · Event Strategist
Since 2009, John has conceptualised, promoted and run more than 4,000 events, helping entrepreneurs, speakers and businesses launch products, fill rooms and build movements. His partnership-led strategies have often cut marketing costs by up to 90%.
He has worked alongside Richard Branson, Tony Robbins, Tony Blair, Robert Kiyosaki, T. Harv Eker, Les Brown, Joey Yap and others.
His mission is simple: help entrepreneurs stop selling alone.
Inside the room
Moments from past SPEF™ System sessions.
One afternoon. 20 seats. Then the doors close.
This is a working session, not a lecture hall. We keep it to 20 people so John can look at your business, not just talk at you.
- calendar_monthMonday, 26 October 2026
- schedule1:00 PM – 6:00 PM (GMT+8)
- location_onScalendo, H-7-2, Block H, Level 2, Setiawalk, Persiaran Wawasan, Pusat Bandar Puchong, 47160 Puchong, Selangor
- confirmation_numberFREE
Questions
You×Your partners
You can spend this week asking, "Who can I convince to buy from me next?"
Or you can spend one afternoon learning how to get partners to do it for you, for this launch and every one after.
Businesses don't scale because they work harder. They scale because they've built systems that let other people help them grow.
Reserve My Free Seat arrow_upward
Mon 26 Oct · 1–6pm · Puchong · FREE · 20 seats only