Stop Chasing Leads.
Build an Event Funnel That Attracts Them.
Discover how to generate consistent organic leads through Eventbrite, amplify them with paid marketing, and build high-converting landing pages in Scalendo — without needing a big audience.
No technical experience required · Seats are limited
Doors Close In
What if your next customer is already looking for you?
Most business owners believe they have a traffic problem. "I need to post more." "I should spend more on Facebook Ads." "I wish I had a bigger audience."
But after helping thousands of entrepreneurs launch workshops, seminars, webinars and business events, we've discovered something surprising. Many people don't need more marketing — they need to become easier to find.
Imagine a lead generation system that works even when you're offline
Imagine publishing one event, then waking up to new registrations while you're working, meeting clients or spending time with your family.
Not because you posted another Reel. Not because you sent another WhatsApp broadcast. But because you've built a simple event funnel that helps the right people discover you. That's exactly what you'll build over these two evenings.
The Curriculum
Here's What You'll Learn
Day One
Eventbrite Lead Generation Mastery
- check_circlePosition your event so people actually want to attend
- check_circleCreate Eventbrite listings that get discovered
- check_circleWrite titles and descriptions that increase registrations
- check_circleGenerate free, organic leads through Eventbrite
- check_circleKnow when — and how — to use paid ads to scale registrations
- check_circleUse AI to create event content in minutes instead of hours
Day Two
Landing Page Mastery with Scalendo
- check_circleBuild a simple landing page that converts visitors into registrations
- check_circleWrite headlines that capture attention quickly
- check_circleStructure your page to increase conversions
- check_circleAvoid common mistakes that cause people to leave without registering
- check_circleConnect your landing page with your Eventbrite campaign
- check_circleLaunch your complete event funnel before the workshop ends
Build It Once. Use It for Years.
This isn't just about filling one event. It's about creating a repeatable system you can use again and again — build it once, improve it over time, and reuse it for:
Is This Masterclass Right for You?
Designed for anyone who wants to generate qualified leads through educational events:
No technical experience is required. If you can create a presentation, you can build this system.
Meet Your Trainer
Ethan Foo
Event Funnel & Lead Gen Trainer
Ethan Foo has spent the past four years helping individuals, entrepreneurs and businesses grow through educational programmes and online learning experiences. Since 2021, he has facilitated and supported hundreds of online seminars, workshops and masterclasses across business, marketing and professional development.
Throughout that journey, one lesson has remained consistent: great events don't succeed because they have the biggest marketing budget. They succeed because they're easy to discover, easy to register for, and supported by a simple system that consistently attracts the right audience.
Today, Ethan helps entrepreneurs leverage platforms like Eventbrite, marketing and high-converting landing pages to build repeatable lead generation systems — so they spend less time chasing prospects and more time growing their business.
By the End, You'll Leave With
A live Eventbrite event ready to publish
A high-converting landing page built in Scalendo
A complete event funnel you can reuse
Organic lead generation strategies you can use immediately
A clear plan for adding paid marketing when you're ready to scale
Ready to Build Your Event Funnel?
You could keep wondering where your next lead will come from — or build a system that helps people discover you, register for your events and become future customers. We'll show you how, step by step.
Free · 23–24 July 2026 · 2–5 PM GMT+8 · Live on Zoom